Cita APA (7a ed.)

Perrey, J., & Bauer, T. (2016). Marketing performance: 10 simple rules to navigate today's complex marketing analytics space (1st edition.). Wiley.

Cita Chicago Style (17a ed.)

Perrey, Jesko, y Thomas Bauer. Marketing Performance: 10 Simple Rules to Navigate Today's Complex Marketing Analytics Space. 1st edition. Chichester, West Sussex, England: Wiley, 2016.

Cita MLA (9a ed.)

Perrey, Jesko, y Thomas Bauer. Marketing Performance: 10 Simple Rules to Navigate Today's Complex Marketing Analytics Space. 1st edition. Wiley, 2016.