The public relations handbook
The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key furthe...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London, England ; New York, New York :
Routledge
2016.
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| Edición: | 5th ed |
| Colección: | Media Practice
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630279606719 |
Tabla de Contenidos:
- Cover; Title; Copyright; Contents; List of figures; List of tables; Notes on contributors; Preface; Part I The context of public relations; Part II Strategic public relations; Part III Stakeholder public relations; Part IV Shaping the future; Bibliography; Index; 1 What is public relations?; 2 Public relations and communications; 3 Public relations, politics and the media; 4 Public relations and management; 5 Ethics, professionalism and regulation; 6 Public relations and corporate communication; 7 Public relations and corporate identity
- 8 Risk, issues and crisis management: a collaborative role for public relations9 Public relations and corporate social responsibility; 10 Measurement and evaluation; 11 The public relations of globalisation; 12 Media relations in the social media age; 13 Internal communications; 14 Financial communications; 15 Public sector public relations; 16 Consumer public relations; 17 Business-to-business public relations; 18 Public relations and engagement in the not-for-profit sector; 19 Using new technology effectively in public relations; 20 Activism and public relations; 21 Future challenges for PR
