Upside : profiting from the profound demographic shifts ahead

Upside profiting from the profound demographic shifts ahead

Demographics not only define who we are, where we live, and how our numbers change, but—for those who can read beyond the raw figures—they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation...

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Bibliographic Details
Other Authors: Gronbach, Kenneth W., author (author), Moye, M. J., author
Format: eBook
Language:Inglés
Published: New York : AMACOM, American Management Association [2017]
Edition:1st edition
Series:Gale eBooks
Subjects:
Target marketing > United States.
Consumers > United States.
Marketing research > United States.
Demography > United States.
United States > Population.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630272506719
Table of Contents:
  • part one. The demand side of the equation : generations and regions
  • part two. The supply side of the equation : the impact of demographics
  • part three. The rest of the world (row).

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