Upside : profiting from the profound demographic shifts ahead

Upside profiting from the profound demographic shifts ahead

Demographics not only define who we are, where we live, and how our numbers change, but—for those who can read beyond the raw figures—they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation...

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Detalles Bibliográficos
Otros Autores: Gronbach, Kenneth W., author (author), Moye, M. J., author
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : AMACOM, American Management Association [2017]
Edición:1st edition
Colección:Gale eBooks
Materias:
Target marketing > United States.
Consumers > United States.
Marketing research > United States.
Demography > United States.
United States > Population.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630272506719
Tabla de Contenidos:
  • part one. The demand side of the equation : generations and regions
  • part two. The supply side of the equation : the impact of demographics
  • part three. The rest of the world (row).

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