Get scrappy smarter digital marketing for businesses big and small
Shattering the myth that only big brands can do big things, Get Scrappy will help you: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Find inspiration in unexpected places Create relevant and engaging content a...
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM, American Management Association
[2016]
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| Edición: | 1st edition |
| Colección: | Gale eBooks
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630255406719 |
Tabla de Contenidos:
- Cover; Title; Dedication; Contents; Foreword; Introduction; Part One: Smart Steps You Can't Skip; 1 The Brand Behind the Megaphone; 2 Map Your Marketing; 3 Follow Your Digital Compass; Part Two: Do More with Less; 4 Create a Question Engine; 5 Embrace Your People Power; 6 Connect Your Digital Dots; Part Three: Simplify for the Long Haul; 7 The Simplification Game; 8 Measure What Matters; 9 Putting It Together; Appendix; Get Scrappy: A Reference Guide; Discussion Group Questions; Further Reading; Notes; Acknowledgements; Index; About the Author; Free Sample Chapter from Do It Marketing!
- About AMACOMCopyright
