Sell with a story how to capture attention, build trust, and close the sale
Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful...
| Other Authors: | , |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
New York :
AMACOM, American Management Association
[2017]
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| Edition: | 1st edition |
| Series: | Gale eBooks
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630250606719 |
| Summary: | Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell. |
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| Item Description: | Description based upon print version of record. |
| Physical Description: | 1 online resource (xi, 292 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780814437124 |
