Social selling mastery scaling up your sales and marketing machine for the digital buyer
"Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindsha...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley
2016.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630246706719 |
Tabla de Contenidos:
- Why do I need to change now, not tomorrow?
- Leadership executive summary
- How do I drive organization buy-in and accountability?
- The three key leadership roles : sales, marketing, and sales operations/enablement
- Organizational tools and metrics for social selling success
- Start building a personal brand
- Develop buyer-centric profiles : LinkedIn, Twitter, and other social platforms
- Find : socially surround a buyer and the buying committee
- Educate : leveraging content to shape a buyer’s journey
- Engage : touching “every deal, every day” with social media
- Develop : scaling up your social networks
- Create a social selling routine
- Why does misalignment exist between sales and marketing?
- What is the current state of your lead factory?
- Create high-quality, high-quantity content
- Organize internal content for easy access by your sales force
- Discover inbound and outbound marketing hacks to accelerate lead velocity
- Evaluate your customer’s journey : find the trends and improve key sales interaction
- how do we mitigate skill gaps with our new hires?
- Ongoing coaching : how do we create a repeatable process?
- How do we effectively scale a social selling program company-wide?
