Jobs to be done a roadmap for customer-centered innovation
Successful innovation doesn’t begin with a brainstorming session—it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want . . . and start examining what they need . F...
| Otros Autores: | , , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM, American Management Association
[2017]
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| Colección: | Gale eBooks
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630237206719 |
Tabla de Contenidos:
- Introduction : charting a roadmap to great ideas
- Understanding jobs to be done
- Jobs : what customers are trying to get done
- Job drivers : why customers have different jobs
- Current approaches and pain points : how customers look at today's solutions
- Success criteria : the customer's definition of a win
- Obstacles : what holds new ideas back
- Make the trip worthwhile
- Value : how insights become revenue
- Competition : becoming king of the road
- Using jobs to be done to build great ideas
- Establish objectives
- Plan your approach
- Generate ideas
- Reframe your perspective
- Experiment and iterate
- Afterword
- Appendix A: Quick reference guide
- Appendix B: Jobs in the public sector
- Acknowledgements
- About the authors.
