Jobs to be done a roadmap for customer-centered innovation
Successful innovation doesn’t begin with a brainstorming session—it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want . . . and start examining what they need . F...
| Other Authors: | , , |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
New York :
AMACOM, American Management Association
[2017]
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| Series: | Gale eBooks
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630237206719 |
