Marketing to Gen Z the rules for reaching this vast, and very different, generation of influencers
Today’s teens are a force to be reckoned with. Businesses focused on Millennials . . . beware! Their successors are right around the corner — promising bigger challenges, but much greater opportunities. Drawn from original quantitative research and interviews, Marketing to Gen Z paints a fascinating...
| Other Authors: | , |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
New York :
AMACOM
2015.
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| Edition: | 1st edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630236406719 |
