Simply brilliant powerful techniques to unlock your creativity and spark new ideas

What if you could brainstorm innovative solutions to your company’s challenges? What if you could dream up new businesses that capture markets? What if you could tap the creative genius driving Silicon Valley’s success stories? The truth is you can! Analytical thinkers, numbers people, non-artists—e...

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Detalles Bibliográficos
Otros Autores:	Schroeder, Bernhard, author (author)
Formato:	Libro electrónico
Idioma:	Inglés
Publicado:	New York : AMACOM, American Management Association [2017]
Edición:	1st edition
Colección:	Gale eBooks
Materias:	Creative ability in business. Creative ability. Creative thinking. New products.
Ver en Biblioteca Universitat Ramon Llull:	https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630212406719

Tabla de Contenidos:

chapter 1. The myths of creativity and innovation
chapter 2. The CreativityWorks framework
chapter 3. Mindset : unleash your inner creativity and innovation
chapter 4. Environment matters : leadership and culture
chapter 5. Habitat : your surroundings are key
chapter 6. Teams are critical : aspiration and mission
chapter 7. Brainstorming rules and practices
chapter 8. Iteration and innovation are personal
chapter 9. Phoenix list : CIA tool for everyone
chapter 10. IdeaGen : map your solution
chapter 11. SCAMPER your way to innovation
chapter 12. Blue oceans are the destination
chapter 13. Tempero : the parts are greater than the whole
chapter 14. Observation lab : what do you really see?
chapter 15. Marketplaces, trends, and innovators.

Simply brilliant powerful techniques to unlock your creativity and spark new ideas

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