Simply brilliant : powerful techniques to unlock your creativity and spark new ideas

Simply brilliant powerful techniques to unlock your creativity and spark new ideas

What if you could brainstorm innovative solutions to your company’s challenges? What if you could dream up new businesses that capture markets? What if you could tap the creative genius driving Silicon Valley’s success stories? The truth is you can! Analytical thinkers, numbers people, non-artists—e...

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Bibliographic Details
Other Authors: Schroeder, Bernhard, author (author)
Format: eBook
Language:Inglés
Published: New York : AMACOM, American Management Association [2017]
Edition:1st edition
Series:Gale eBooks
Subjects:
Creative ability in business.
Creative ability.
Creative thinking.
New products.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630212406719
Table of Contents:
  • chapter 1. The myths of creativity and innovation
  • chapter 2. The CreativityWorks framework
  • chapter 3. Mindset : unleash your inner creativity and innovation
  • chapter 4. Environment matters : leadership and culture
  • chapter 5. Habitat : your surroundings are key
  • chapter 6. Teams are critical : aspiration and mission
  • chapter 7. Brainstorming rules and practices
  • chapter 8. Iteration and innovation are personal
  • chapter 9. Phoenix list : CIA tool for everyone
  • chapter 10. IdeaGen : map your solution
  • chapter 11. SCAMPER your way to innovation
  • chapter 12. Blue oceans are the destination
  • chapter 13. Tempero : the parts are greater than the whole
  • chapter 14. Observation lab : what do you really see?
  • chapter 15. Marketplaces, trends, and innovators.

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