Does it work? 10 principles for delivering true business value in digital marketing

You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward. Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn...

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Bibliographic Details
Other Authors: Atchison, Shane, author (author), Burby, Jason, author (writer of foreword), Sorrell, Martin, Sir, writer of foreword
Format: eBook
Language:Inglés
Published: New York : McGraw-Hill Education [2015]
Edition:Version 1.0.
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630186906719

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