Cita APA (7a ed.)

Atchison, S., Burby, J., & Sorrell, M. (2015). Does it work?: 10 principles for delivering true business value in digital marketing (Version 1.0.). McGraw-Hill Education.

Cita Chicago Style (17a ed.)

Atchison, Shane, Jason Burby, y Martin Sorrell. Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing. Version 1.0. New York: McGraw-Hill Education, 2015.

Cita MLA (9a ed.)

Atchison, Shane, et al. Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing. Version 1.0. McGraw-Hill Education, 2015.