APA (7th ed.) Citation

Wind, Y., & Hays, C. (2016). Beyond advertising: Creating value through all customer touchpoints (Second edition.). Wiley.

Chicago Style (17th ed.) Citation

Wind, Yoram, and Catharine Hays. Beyond Advertising: Creating Value Through All Customer Touchpoints. Second edition. Hoboken, New Jersey: Wiley, 2016.

MLA (9th ed.) Citation

Wind, Yoram, and Catharine Hays. Beyond Advertising: Creating Value Through All Customer Touchpoints. Second edition. Wiley, 2016.