Kellogg on branding in a hyper-connected world

Kellogg on branding in a hyper-connected world

World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories wi...

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Detalles Bibliográficos
Autor Corporativo: Kellogg School of Management (-)
Otros Autores: Tybout, Alice M., editor (editor), Calkins, Tim, editor
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley [2019]
Edición:1st edition
Materias:
Brand name products.
Branding (Marketing)
Internet marketing.
Customer relations > Management.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630163706719

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