Social media law for business a practical guide for using Facebook, Twitter, Google+, and blogs without stepping on legal landmines
How to Avoid Legal Pitfalls on Social Media Social media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, acc...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education
[2015]
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630161806719 |
Tabla de Contenidos:
- How to write a social media policy without stepping on legal land mines
- Social (and mobile) recruiting, hiring & firing : legal issues you need to know
- Copyright, trademark and fair use : how to share content on social networks without getting sued or losing your social media accounts
- Marketing in social media : what you need to know
- How to make required disclosures in digital advertising
- How to run a social media "contest" without losing the prize
- Thou shalt not spam (on social networks)
- A word about (mobile) apps
- Legal issues for blogs and bloggers
- "Business to government" : social media best practices for large organizations and social compliance in government
- Digital legacy (who gets your twitter and other digital accounts when you quit your job or when you die)
- Going global : international social media law
- Nike : a lesson in international social media non-disclosure
- Best practices for compliant social media : case studies.
