Brilliant strategy for business how to plan, implement and evaluate strategy at any level of management
In Business, strategy is king. Leadership and hard work are all very well and luck is mighty useful, but it is strategy that makes or breaks a business, organisation or team. Of course, it is easier to talk a good strategic game than it is to execute one. This book will help you turn your words int...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Harlow, England :
Pearson
[2016]
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| Edición: | 1st edition |
| Colección: | Brilliant.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630160806719 |
Tabla de Contenidos:
- Cover
- Title Page
- Copyright
- Contents
- About the author
- Acknowledgements
- Introduction
- How the book is organised
- part 1 Getting to grips with strategy
- 1 How to be a brilliant business strategist
- 2 Strategic issues
- 3 Strategic directions
- part 2 Business level strategy
- 4 Finding competitive advantage
- 5 Strategy as learning and innovation
- 6 Strategy, day to day
- 7 How to lead, implement change and evaluate strategy
- part 3 Strategic thinking in a changing world
- 8 The purpose and future of strategy
- 9 How to break the rules of strategy
- Epilogue
- Further reading
- Twenty prominent strategists
- Index.
