Stories for work the essential guide to business storytelling
Learn the science and master the art of telling a great story Stories for Work walks you through the science of storytelling, revealing the secrets behind great storytellers and showing you how to master the art of storytelling in business. Stories hold a unique place in our psyche, and the right st...
| Other Authors: | |
|---|---|
| Format: | eBook |
| Language: | Inglés |
| Published: |
Milton, Queensland :
Wiley
2017.
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| Edition: | 1st edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630153206719 |
Table of Contents:
- Intro
- stories for work
- Contents
- About the author
- Acknowledgements
- Introduction
- PART I Shaping your stories
- Chapter 1 The science of storytelling
- The brain behind the story
- We love a good story
- Stories build trust and credibility
- Emotions drive our decisions
- Influence and impact
- Attention, please!
- Remember when …
- Make your stories work
- Chapter 2 Four types of stories you need in business
- Outlining the four story types
- Triumph stories
- Tragedy stories
- Tension stories
- Transition stories
- Stories that work
- Authenticity
- Purpose
- Make your stories work
- Chapter 3 How to find stories for work
- Two ways of finding stories
- Approach 1: Finding work-related stories
- Approach 2: Finding non-work-related stories
- Reviewing your tables
- Adding to your collection
- What story, when?
- From trivial to triumph
- Make your stories work
- Chapter 4 How to construct and share your stories
- The beginning
- The middle
- Be disciplined with the detail
- Name the main characters
- Keep your language real
- The end
- The bridge
- The link
- The pause
- Practice makes perfect
- Where to share your stories
- Make your stories work
- PART II Sharing your stories
- Chapter 5 Stories that work for presentations
- Start well …
- … And don't stop there
- Make your stories work
- Chapter 6 Stories that work for change
- Storytelling for organisational change
- The ripple effect
- Make your stories work
- Chapter 7 Stories that work for sales
- Three ways to identify stories for sales
- Show product benefits
- Demonstrate your values
- Address any potential concerns
- Make your stories work
- Chapter 8 Stories that work for values and vision
- Where's the value?
- Heard it through the …
- Make your stories work.
- Chapter 9 Stories that work for your personal brand
- SEA your brand
- Strategy
- Evolution
- Authenticity
- It takes three
- Make your stories work
- Chapter 10 Stories that work for coaching
- Make your stories work
- Chapter 11 Stories that work for job interviews
- Moving with the times
- How stories help
- Make your stories work
- Chapter 12 Stories that work for newsletters and blogs
- Make your stories work
- PART III Storytelling case studies
- Chapter 13 Australia Post Case Study
- The challenge
- The opportunity
- The process
- The outcome
- Make your stories work
- Chapter 14 Bupa Case Study
- The challenge
- The opportunity
- The process
- The outcome
- Make your stories work
- Chapter 15 Spark case study
- The challenge
- The opportunity
- The process
- The outcome
- Make your stories work
- Conclusion
- Secrets to make your stories work
- Embrace vulnerability
- Keep it succinct
- Use humour wisely
- Be prepared
- Have a variety
- Next steps
- Index
- Connect and share
- EULA.
