Truth, growth, repeat a business manual for generation why
Truth. Growth. Repeat.
Truth. Growth. Repeat.
The plain English guide to growing your business with purpose. Avoiding corporate jargon and overly-academic theorising in favor of a commonsense analysis of modern business behaviour, Truth, Growth, Repeat is like a user manual for company growth in a new world of commercial transparency. By mappin...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
ワイリー・パブリッシング・ジャパン/ワイリー・ブラックウェル
2018.4.
ワイリーパブリッシングジャパン 2018. Wairīpaburisshingujapan |
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630144806719 |
Tabla de Contenidos:
- Intro
- truth. growth. repeat.
- contents
- introduction
- how to use this book
- read it like a workshop manual
- when you see the word 'business'
- you don't need to be a boss
- there's no tax law in here
- part one: the circle of true purpose
- 1 truth is a system
- 2 true purpose
- oh no, he's going to talk about steve jobs
- why motive matters
- high horse optional
- the basic impact of true purpose
- the ultimate impact of true purpose
- 3 attraction
- why does true purpose touch people?
- hiring on purpose
- explorers lead
- people who want what you want
- learn from a nerd
- true purpose is contagious
- true purpose powers progress in a time of change
- 4 innovation
- the incredible mr honda
- phoney motivation delivers phoney innovation
- 5 growth
- the little dairy company story
- what happened next
- no pain, no change
- truth = growth
- mums know
- here's the awesome bit
- the monopoly of you
- on the defeat of deficiency advertising
- 6 reward
- excuse me, your strategy is showing
- money (yes, money)
- commercial karma
- brand value
- company culture
- category improvement
- societal maturity
- the young learn better
- better capitalism, better world
- 7 the right way around the circle
- it starts and ends with the truth
- truth attracts the right people …
- … which drives true innovation …
- … which grows markets …
- … which generates rewards …
- 8 the wrong way around the circle
- rewards first
- growth as pressure, not pleasure
- the temptation to manipulate
- bad customer service is a clue to a lack of purpose
- innovation. now! hurry!
- the three types of innovation
- sustained innovation
- efficiency innovation
- market-creating innovation
- innervation beats innovation
- wanted: some people
- and finally … oh yeah, we need a purpose, i guess.
- the more laps you do, the harder it gets
- the story of the little radio station that went the wrong way… then the right way - uh, then the wrong way again
- 9 when the circle becomes a galaxy
- a galaxy of meerkats
- when truth becomes a movement
- 10 when the circle becomes a black hole
- push out, so you don't get sucked in
- part two: finding your true purpose
- 11 picture this …
- 12 your first task: the before ad
- the little furniture shop example
- worksheet: your before ad
- 13 exercise a: eulogy
- who would come to the funeral?
- what would they say about your brand?
- a big-business example
- who wouldn't come?
- worksheet: eulogy
- 14 exercise b: protest
- march of the geeks
- what are you protesting against?
- what are you protesting for?
- a social-enterprise example
- another social-enterprise example (they're great protesters)
- worksheet: protest
- can't find the fire? write a letter
- 'for too long now …'
- 'dear world …'
- optional worksheet: 'for too long now …'
- optional worksheet: 'dear world …'
- 15 exercise c: headline
- the university example
- worksheet: headline
- 16 exercise d: why words
- a quick word on brand archetypes
- the annoying stereotype
- the inspiring reality
- the urban developer
- the energy company
- it's about taking control of you
- one final point
- worksheet: why words
- 17 exercise e: purpose on a page
- editing your soul
- eulogy
- protest
- headline
- why words
- defining your true purpose (like … in words)
- purpose on a page for 'the little dairy company'
- 'could be' versus 'is'
- worksheet: purpose on a page
- testing for the presence of true purpose
- you
- your family and friends
- total strangers
- 18 your final task: the after ad
- the little furniture shop
- the rural b&
- b
- the recruitment consultancy.
- worksheet: your after ad
- part three: implementing your true purpose
- 19 i get it, but what do i do with it?
- 20 measuring your truth gap
- step 1
- step 2
- step 3
- step 4
- step 5
- step 6
- step 7
- step 8
- step 9
- step 10
- 21 you don't have to be perfect, you just have to want to be
- a less-than-perfect example
- 22 commercial viability
- testing viability professionally
- testing viability as you go
- check your toolbox
- testing on meerkats
- 23 the circle as a compass
- TOMS shoes
- one degree matters
- give your compass a spin
- purpose is a long-term play
- 24 the sliding doors effect
- scenario 1: how do i deliver good customer service?
- the non-purpose-driven solution
- the purpose-driven solution
- scenario 2: how can i drive sales growth?
- the non-purpose-driven solution
- the purpose-driven solution
- 25 ten tips for staying on-purpose
- convention is like gravity
- you're now the rebels, not the government
- warning: purpose polarises
- naysayers can't help themselves
- value the good feedback
- you'll be tempted to go the wrong way
- financial pressure
- financial windfall
- ditch the cookie-cutter stuff
- don't compare yourself
- heads up: effort hurts
- life is about trade-offs
- a final word
- coaching and conversation
- recommended reading
- that other name on the cover
- about the author
- index
- EULA.
