Powering content building a nonstop content marketing machine
Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll learn how to produce and manage powerfu...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Beijing, [China] :
O'Reilly
2017.
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| Edición: | First edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630144106719 |
Tabla de Contenidos:
- Part 1. Wearing the content strategist hat. Setting content goals
- Designing content personas
- Defining your channels
- Themes, voice, and tone
- Finding your brand's aesthetic
- Part 2. Wearing the content creaor hat. Understanding content formats
- The one about formulas and headlines
- Optimizing the content experience with design
- Brainstorming techniques
- Part 3. Wearing the content manager hat. Scaling content like a production manager
- Managing a content team
- Content search engine optimization
- Securing distribution.
