Leading Creative Teams Management Career Paths for Designers, Developers, and Copywriters

Learn the skills you must master to assume leadership roles—creative directors, art directors, and advertising managers—on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of manage...

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Detalles Bibliográficos
Autor principal:	Hernández, Eleazar. author (author)
Formato:	Libro electrónico
Idioma:	Inglés
Publicado:	Berkeley, CA : Apress 2017.
Edición:	1st ed. 2017.
Materias:	Marketing. Project management. Success in business. Careers. Project Management. Careers in Business and Management.
Ver en Biblioteca Universitat Ramon Llull:	https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630137006719

Tabla de Contenidos:

Chapter 1: Start with a Blank Sheet of Paper
Chapter 2: Leading a Creative Team
Chapter 3: Leading an Advertising Creative Team
Chapter 4: Leading a Design Creative Team
Chapter 5: Brainstorming
Chapter 6: Creative Exploration Tools
Chapter 7: The Art of the Critique
Chapter 8: The Art of the Pitch
Chapter 9: The Art of Copywriting
Chapter 10: The Art of TV and Radio
Chapter 11: Career Trajectories Toward Creative Management
Chapter 12: Invest in Your People
Chapter 13: Don't Just Take It from Me
Chapter 14: The Final Nutshell.

Leading Creative Teams Management Career Paths for Designers, Developers, and Copywriters

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