SEO made easy : everything you need to know about SEO and nothing more
Today’s SEO Secrets in Plain English: What to Know, What to Do, How to Win! This book is a revised and updated version of the acclaimed Outsmarting Google: SEO Secrets to Winning New Business by Evan Bailyn How do people find you? They search. Simple, right? So, why does Search Engine Optimization...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified]
Que
2014
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630130506719 |
Tabla de Contenidos:
- Machine generated contents note: What's In This Book
- Who Can Use This Book?
- 1.Trust: The Currency of Google
- PageRank
- TrustRank
- Google's Circus
- How to Mine TrustRank
- A Final Word on TrustRank
- 2.The Five Ingredients of Google Optimization
- Ingredient One Keyword Selection
- Take an Informal Survey
- Use the Google AdWords Keyword Planner
- Capitalize on Competitors' Work
- Spend a Few Bucks on a Pay-per-Click Campaign
- Ingredient Two The Meta Page Title
- Maximizing the Effectiveness of Your Meta Page Titles
- Case Study One The Baby Store
- Case Study Two Games
- Ingredient Three Links
- The Psychology of Link Building
- Ingredient Four URL Structure
- Ingredient Five Time
- Final Thoughts
- 3.How to Reel In Links
- Avoiding Bad Neighborhoods
- Link Building 101
- The Bible of Link Acquisition
- Systematic Emailing
- Link Bait
- 4.Using Time to Gain Trust
- The Sandbox
- Prepublishing Period
- Contents note continued: 0--1 Months: The Period of Nothingness
- 2--4 Months: Behold, a Brave New World
- 4--6 Months: The Winds of Trust
- 6--12 Months: Dropping Anchor
- 1--2 Years: Welcome to the Land of Trust
- 2--4 Years: A Seasoned Citizen
- How to Estimate the Value of a Link Based on Aging Factors
- Link Aging and Link Churning
- Levels of Distrust
- How to Find an Old Website Worth Buying
- How the Buying Process Works
- Common Pitfalls
- Beware When Shopping the Online Marketplace
- Sites That Have Nothing to Do with Your Business
- Avoiding Expired Domains
- 5.The Nuclear Football
- The Nuclear Football Defined
- How to Execute the Nuclear Football
- The First Pillar of the Nuclear Football: Excellent, Targeted Content
- Niche Subject Matter
- An Emotional Connection
- A Strong Editorial Voice
- Openness and Vulnerability
- Digestible Data
- Large, Clear Images (Usually Involving People)
- Contents note continued: The Second Pillar of the Nuclear Football: Authentic, Personalized Outreach
- The Third Pillar of the Nuclear Football: Conversion Optimization
- Avoiding the Panda and Penguin Penalties
- 6.Tracking Your Progress with Google Analytics and Other Helpful Tools
- The Basics of Analytics
- Pages Indexed
- Links
- Traffic
- How to Use Google Analytics
- Getting Familiar with Your Dashboard
- Evaluating Your SEO Campaign
- Real-Time
- Audience
- Traffic Sources
- Content
- Conversions
- 7.Google Optimization Myths
- Myth 1 Your Google Ranking Is Based on What's Written on Your Website
- Myth 2 Doing SEO Requires Technical Knowledge
- Myth 3 Website Traffic Affects Google Rankings
- Myth 4 Pay-per-Click Campaigns Affect Organic Rankings
- Myth 5 Submitting a New Site to Google Is an Essential Way to Get It Recognized
- Myth 6 PageRank Matters
- Myth 7 Commenting on Blogs and Forums Is an Effective Link-Building Strategy
- Contents note continued: Myth 8 Google Changes Their Algorithm So Frequently That There Is No Way to Keep Up with It
- Separating Truth from Myth
- 8.White Hat Versus Black Hat SEO
- Black Hat SEO
- Link Farms
- Doorway Pages
- Cloaking
- Hidden Content
- Spam
- Page Hijacks
- Dark Gray Hat SEO
- Comment Spam
- Paid Links
- Duplicate Content
- Light Gray Hat SEO
- High Keyword Density Content
- Link Trading
- Link Networks
- White Hat SEO
- 9.Optimizing for Yahoo! and Bing
- Yahoo! Introduction
- The Advent of Bing
- How Optimizing for Bing Differs from Optimizing for Google
- Keywords in Your Content
- Meta Page Tides
- Meta Description Tags
- Headings
- Alt Tags
- Outbound Links
- Site Structure
- Links
- Domain Age
- A Word About Demographics
- Pay per Click: Where Bing Shines
- Bing's Advantages
- Search Operators
- Bing Webmaster Tools
- Bing's Social Search
- 10.Converting Your SEO Results into Paying Customers
- Design
- Aesthetic
- Contents note continued: Layout
- Structure
- Differentiation
- Us Versus Them
- Awards and Press
- Client Testimonials
- Social Media
- Data
- Price
- Products
- Process
- Resources
- People
- Deals
- Sales and Promotions
- Point of Purchase
- 11.Social Search: The Intersection of Social Media and SEO
- Social Media Sites and the Flow of Information
- Creating Great Content
- Promoting Your Content Through Social Media
- YouTube
- Social Bookmarking Sites
- A Final Word
- 12.Using SEO to Build a Business
- The Power of an Idea
- Differentiating a Good Idea from a Bad Idea
- Going from Idea to Business
- Using SEO to Start a Business
- Establishing Your Website
- Choosing Keywords
- Creating Content
- Running a Business
- Perfecting Your Product
- Selling Like a Champion
- Conquering Customer Service
- Hiring Top Employees
- Succeeding in the Shark Tank That Is Business
- A Final Word.
