Lean mobile app development apply lean startup methodologies to develop successful iOS and android apps
Develop lean iOS and Android apps using industry standard techniques and lean development practices. About This Book Build ready-to-deploy apps with less iterations and shorter development times Adopt the lean startup methodologies to develop iOS and Android apps that shine in the App Store This han...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Birmingham, England ; Mumbai, [India] :
Packt Publishing
2017.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630126906719 |
Tabla de Contenidos:
- Cover
- Title Page
- Copyright
- Credits
- About the Authors
- www.PacktPub.com
- Customer Feedback
- Table of Contents
- Preface
- Chapter 1: Yes, There Is an App for That
- The app ecosystem
- Not every app has a flappy ending
- An introduction to the Lean Startup methodology
- Getting your users hooked on your app
- Summary
- Chapter 2: Lean Startup Primer
- The Business Model Canvas
- Key partners
- Key activities
- Value propositions
- Customer relationships
- Customer segments
- Channels
- Cost structure
- Revenue stream
- Example BMC - mobile marketplace app
- Summary of the BMC
- Lean Canvas
- One metric that matters
- Agile development and customer development
- The MVP
- Summary
- Chapter 3: Challenges in Applying Lean to Building Mobile Apps
- Higher design bar
- Apple's App Store submission cycles
- Inability to dynamically load libraries
- Cross-platform releases
- Getting users to download an app
- Maintaining app ratings
- Summary
- Chapter 4: An Agile Workflow in a Nutshell
- An Agile workflow
- Kanban
- Scrum
- Epic, Stories, and Tasks
- Scrum team
- The daily stand-up
- Backlog refinement
- Definition of Ready
- Sprint planning
- Definition of Done
- Sprint review, planning, and retrospective
- Tools that you can use
- Summary
- Chapter 5: A Pragmatic Approach
- Timeboxed programming
- Concierge service
- Is it crappy or perfect?
- Release early and often
- How do you get started with nothing?
- The chicken and egg problem
- Fake it until you make it
- Become an expert
- Grab and adapt
- Offer an app or a service that does not yet exist
- How to keep things well structured
- Design patterns
- Become independent
- Data layer
- Are there any shortcuts?
- Mash-up
- Summary
- Chapter 5: MVP is Always More Minimal Than You Think
- What is MVP?
- Benefits of MVP.
- How to define your MVP
- Building MVP
- Bringing components together to form an MVP
- Applying MVP to enterprise
- Fail fast - validate everything
- Apply agile prototyping - eliminate tech debt
- Lean UX cycles - the Build-Measure-Learn feedback loop
- Advantages of a feedback-focused development model
- Phases of the Build-Measure-Learn feedback loop
- Phase I - Build
- Phase II - Measure
- Phase III - Learn
- 10 essential UX testing methods
- Iterate and evolve - from viable to lovable
- Five tips to go from viable to lovable
- Summary
- Chapter 7: Minimal Viable Product Case Studies
- Fun with Charades - Initial vision
- The big ifs
- Hypothesis 1
- Hypothesis 2
- Hypothesis 3
- Hypothesis 4
- Hypothesis 5
- The conundrum
- What we did well
- What we could have done better
- Summary
- Chapter 8: Cloud Solutions for App Experiments
- Do you need to create a backend yourself?
- Leverage cloud solutions for app experiments
- Things to consider
- The story of Parse
- Strategic considerations
- What services are available as MBaaS?
- Technical considerations
- Canvapp - an Android MVP app using Firebase
- Sign up for Firebase
- Layout
- Dependencies
- Models
- Firebase dashboard
- Summary
- Chapter 9: Native, Hybrid, or Cross-Platform
- Who is your audience?
- Measure - don't guess or use intuition
- What are your technical requirements?
- What are your technical capabilities?
- Native versus hybrid - the strengths and weaknesses
- Native apps
- Hybrid apps
- Pros and cons of going native
- The biggest benefits of going native
- Pros and cons of going hybrid
- The ugly truth - a little hybrid doesn't hurt when you have clear goals
- Making the final decision - factors to consider
- Leveraging cross-platform development tools
- Adobe PhoneGap
- Xamarin
- Appcelerator.
- How to choose the right tool
- Summary
- Chapter 10: There Is an API for That!
- Succeed or fail fast
- What is in a mash-up solution?
- Publishing an API
- Lego or Duplo?
- APIs versus SDKs
- Dependency management
- Android
- iOS
- Available APIs
- An iOS app proving our hypotheses, MoviUber
- Hypothesis
- Validating the idea through customer interviews
- Let's build an app
- Movie locations
- Uber
- IMDB
- Displaying locations on a map
- Uber integration
- Enriching the data
- Look! No code. Prove your hypotheses with IFTT
- Recipes, channels, and triggers
- Summary
- Chapter 11: Onboarding and Registration
- What is user onboarding all about?
- Why does it matter?
- Pirate metrics (AARRR)
- Higher conversion
- How to lower the barrier?
- Single sign on using a social network like Twitter or Facebook
- Show us what you have got
- Phone number sign-up - a great alternative
- Continuous onboarding - complete the user profile later
- Tell a story - an example onboarding app
- Onboarding sign-up when needed
- Implementation
- Summary
- Chapter 12: Do Things That Do Not Scale
- What we mean by "things that do not scale
- Three reasons to do things that do not scale
- Improved testing and data collection
- Failure that can be controlled
- Development of products that are more lovable
- How to acquire early adopters and establish a small-scale laboratory
- Focusing on a narrow marketplace
- Manually recruiting early adopters
- Perfecting the user experience
- How to transition from an unscalable MVP to scalable code
- Focusing on learning with wireframes and prototypes
- Zeplin
- InVision
- UserTesting.com
- Focusing on scaling and sustainability
- Writing perfect code versus getting the job done
- Automation and optimization
- How to handle technical debt
- Summary.
- Chapter 13: Play Store and App Store Hacks
- What is an experiment?
- A/B testing as a technique for experimentation
- Why perform split testing?
- Store listing tests
- App testing
- Why do you care?
- The competition is intense
- Experiments work
- Why running experiments with Google Play or App Store is hard
- Obstacles to testing with store listings
- Different app listing requirements
- No standard way to measure results
- Limited infrastructure for A/B testing
- Why it is difficult to run parallel experiments
- Hacks to workaround the challenges
- Store listing hacks
- How do users find apps in the first place?
- Use microtesting to collect data
- Running app tests
- Summary
- Chapter 14: A/B Testing Your App
- Why do statistics matter?
- About actionable metrics
- Acquisition
- Engagement
- Conversions and pirate metrics
- Get to know your audience
- Split testing can help us to improve our apps
- Keep the differences between variations subtle
- Tools for split testing and getting actionable metrics
- Using Firebase for split testing
- Summary
- Chapter 15: Growing Traction and Improving Retention
- Traction
- Freemium or premium only?
- Improving retention
- Notifications
- Local notifications
- Push notifications
- In-app notifications
- Services for push notifications
- Implementation
- Setup
- Handling an incoming notification
- Sending a notification
- Summary
- Chapter 16: Scaling Strategies
- Make it scalable but do not scale it right away
- A scalable backend
- Cloud-based storage and processing
- Seen from a client perspective
- You should know when you need to scale up or to scale down
- A real horror story about an app backend that did not scale
- Captain hindsight to the rescue!
- To scale up or to refactor? That is the question
- Auto-scaling
- Summary.
- Chapter 17: Monetization and Pricing Strategy
- Monetization strategies
- Selling or upselling your app
- Selling a product or service in the real world
- Offering your app for free and selling your service
- Advertisements
- Monetizing your data
- Pricing strategy
- Price perception
- Android or iOS first?
- In-app purchase product types
- In-app billing
- See how in-app purchases can be implemented
- The case of the Empurror
- Applying a pricing strategy to your store listing
- Summary
- Chapter 18: Continuous Deployment
- Continuous Deployment = Continuous Integration and Delivery
- Continuous Integration
- Continuous Delivery
- Repository and Git workflow
- Automated tests
- An example of a continuous workflow for an Android app
- Building variants
- The Gradle way
- productFlavors
- sourceSets
- buildTypes
- signingConfigs
- Using TeamCity as build agent
- Automated deploy and delivery
- Self hosted
- HockeyApp or Fabric beta
- Fastlane, alpha/beta Play Store, and iTunes beta
- DevOps
- Summary
- Chapter 19: Building an Unfair Advantage
- Introduction - it's not just about your app
- Digging your moat with intangible assets
- Protecting your work with IP laws
- Why you should care - Business-destroying patent trolls
- How IP laws can protect your app and business
- How to defend your intellectual property
- Going on the legal offensive
- The network effect and platforms
- The network effect
- The platform effect
- Making use of vertical markets
- Why target vertical markets?
- How successful companies exploit vertical control
- Switching costs
- How to use switching costs to improve user retention
- How to decrease competitors' switching costs
- Good customer support
- The right perspective on customer service
- A recipe for great customer service.
- How successful companies use customer service to improve profits.
