Unicorn tears why startups fail and how to avoid it
The real-world secrets to startup success Unicorn Tears is the smart entrepreneur’s guide to startups. A full 92% of startups fail in the first three years — but failure is not inevitable. Most of these companies self-sabotage, unconsciously eliminating any chance at success before they even get sta...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Melbourne, Victoria :
Wiley
2018.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630097906719 |
Tabla de Contenidos:
- Intro
- EPIGRAPH
- TITLE PAGE
- COPYRIGHT
- ABOUT THE AUTHOR
- INTRODUCTION THERE HAS TO BE A BETTER WAY!
- CHAPTER 1 COUNTING THE COST
- THE CULT OF FAILURE
- SELF-HARM: GOOD FAILURE VS BAD FAILURE
- PLACE YOUR BETS: THE VENTURE CAPITALIST APPROACH TO FAILURE
- THE SLOT-MACHINE EFFECT
- UNICORN TEARS: THE REAL IMPACT OF FAILURE
- LIGHT AT THE END OF THE TUNNEL
- ARE YOU STARING FAILURE IN THE FACE?
- RECAP
- WHAT'S NEXT?
- CHAPTER 2 F IS FOR FAILURE
- THE 3 FS OF FAILURE
- THE 10 MAIN REASONS WHY STARTUPS FAIL
- FOUNDER-DRIVEN FAILURES
- FUNDING-DRIVEN FAILURES
- FLAWED BUSINESS MODELS
- LEARN FROM HISTORY
- DON'T BELIEVE THE MYTHS
- DON'T BE A WANTREPRENEUR
- RECAP
- WHAT'S NEXT
- CHAPTER 3 THE FOUNDER MYTH
- FOUNDER DNA
- YOUR OWN WORST ENEMY
- WHAT MAKES A BAD FOUNDER?
- WHAT MAKES A GREAT FOUNDER?
- ARE TWO HEADS BETTER THAN ONE?
- THE HUSTLER, THE HIPSTER AND THE HACKER
- THINK OF THE END BEFORE YOU BEGIN
- CHOOSE YOUR BOARD WISELY
- AVOID THE SNAKE OIL
- RECAP
- WHAT'S NEXT
- CHAPTER 4 IDEAS ARE CHEAP!
- IDEAS VS VALUE PROPOSITIONS VS BUSINESS MODELS
- THE FOUR ESSENTIALS OF AN INVESTABLE IDEA
- PUTTING IT INTO PRACTICE: CATAGRAM - INSTAGRAM FOR CATS
- RECAP
- WHAT'S NEXT?
- CHAPTER 5 CASH IS KING
- REALITY CHECK: FINANCIALS MATTER
- WHY IS IT IMPORTANT?
- BUILDING A FINANCIAL MODEL
- STARTUP CASH: ARE YOU DEFAULT DEAD OR DEFAULT ALIVE?
- HOW MUCH CASH DO YOU HAVE AND HOW MUCH DO YOU NEED?
- HOW FAST ARE YOU BURNING CASH AND WHEN WILL YOU RUN OUT?
- OVERFUNDING: GIVING THE STARVING MAN A FEAST
- MANAGING FOUNDER/INVESTOR HARMONY
- RECAP
- WHAT'S NEXT
- CHAPTER 6 FOUNDER FITNESS
- THE STAKES ARE HIGH
- FOUNDER FATIGUE: THE ELEPHANT IN THE ROOM
- EXTERNAL PRESSURE
- BE PREPARED
- CAPACITY + CAPABILITY = FOUNDER FITNESS
- LET'S GET PHYSICAL.
- EMPATHY IS THE NEW BLACK: MENTAL FITNESS
- FEAR IS THE MIND KILLER: EMOTIONAL FITNESS
- A FITNESS TEST
- RECAP
- WHAT'S NEXT
- CHAPTER 7 HOLLYWOOD GOT IT RIGHT
- IT AIN'T SHOW FRIENDS, IT'S SHOW BUSINESS
- DEVELOPMENT
- PRE-PRODUCTION
- PRODUCTION
- POST-PRODUCTION
- SHOW ME THE MONEY!
- BE TOM CRUISE, NOT CLINT EASTWOOD
- ROLL THE CREDITS
- HOLLYWOOD VS SILICON VALLEY
- DESIGN THINKING VS THE HOLLYWOOD METHOD
- IT'S ABOUT MARKET FIT, NOT PRODUCT
- RECAP
- WHAT'S NEXT
- CHAPTER 8 THE HOLLYWOOD METHOD
- THERE IS NO FOUNDER MANUAL
- EMPATHY IS MORE IMPORTANT THAN TECHNOLOGY (FOR NOW)
- THE HOLLYWOOD METHOD™
- 1. DEVELOPMENT
- 2. PRE-PRODUCTION
- 3. PRODUCTION
- 4. POST-PRODUCTION
- CHAPTER 9 FUNDING FITNESS
- WHAT IS INVESTOR-CENTRED DESIGN?
- BUILDING INVESTOR EMPATHY
- REFINE AND ITERATE
- PERSONA: WHAT TO LOOK FOR IN AN INVESTOR
- PROOF: WHAT INVESTORS LOOK FOR
- PREPARATION: START BEFORE YOU START
- PITCH: YOUR INVESTOR VALUE PROPOSITION
- PROCESS: OWN IT!
- DOING THE DEAL
- RECAP
- FINAL THOUGHTS
- ACKNOWLEDGEMENTS
- INDEX
- EULA.
