Marketing
The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5 th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can mak...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J.:
John Wiley & Sons
c2017.
Hoboken, New Jersey : 2017. |
| Edición: | Fifth edition |
| Colección: | For dummies
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630093106719 |
Tabla de Contenidos:
- Marketing in a consumer-driven world
- Understanding consumers today and what matters most
- The psychology of choice and how to trigger it for lifetime value
- Laying a foundation for growth
- Building a strategy for LTV and ROI
- Researching your customers, competitors, and industry
- Creating a winning marketing plan
- Content marketing and marketing content
- Creating an omni-channel plan
- Creative that engages the mind
- Digital tools and tactics that work
- Using print in a digital world
- Powerful ways to engage for LTV and ROI
- Going direct with data, personalization, and sales
- Building a website that engages and sells
- Leveraging networks and events
- Building a brand that sells again and again
- Making your brand stand out
- Finding the right pricing approach
- Distribution and merchandising in an augmented world
- Succeeding in sales and service
- The part of tens
- Ten common marketing mistakes (and how to avoid them)
- Ten ways to measure results (beyond ROI).
