The transformational consumer fuel a lifelong love affair with your customers by helping them get healthier, wealthier, and wiser
The Transformational Consumer They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand at a time...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Oakland, California :
Berrett-Koehler Publishers, Incorporated
[2017]
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| Edición: | First edition |
| Colección: | BK business book.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630088906719 |
Tabla de Contenidos:
- Prologue : thirty years of transformation
- Introduction : how to transcend the transactional
- Meet the transformational consumer
- Removing resistance and triggering progress
- The hero's journey of your transformational consumer
- Your call to adventure
- Rethink what you sell
- Rethink your customer
- Rethink your marketing
- Rethink your competition
- Rethink your culture
- Conclusion: transcendence : the natural state of things
- The transformational consumer self-assessment : what do you need to rethink first?
- Acknowledgements
- About the author.
