Introduction to Google Analytics : A Guide for Absolute Beginners

Introduction to Google Analytics A Guide for Absolute Beginners

Develop your digital/online marketing skills. Learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this gu...

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Detalles Bibliográficos
Autor principal: Kelsey, Todd. author (author)
Otros Autores: Lyon, Brandon, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Berkeley, CA : Apress 2017.
Edición:1st ed. 2017.
Materias:
Google Analytics.
Internet marketing.
Big data.
Online Marketing/Social Media.
Big Data.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630088806719
Tabla de Contenidos:
  • Chapter 1: Overview
  • Chapter 2: Blogalytics
  • Chapter 3: Getting Traffic for Analytics
  • Chapter 4: Reviewing Performance of Campaigns
  • Chapter 5: Fun with eCommerce Analytics Part I: Shopify
  • Chapter 6: Fun with eCommerce Analytics Part II: AdWords
  • Chapter 7: Fun with eCommerce Analytics Part III: Gumroad
  • Chapter 8: Exploring Google Analytics Certification.

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