Content inc. : how entrepreneurs use content to build massive audiences and create radically successful businesses

Content inc how entrepreneurs use content to build massive audiences and create radically successful businesses

The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc. , one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, bui...

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Detalles Bibliográficos
Otros Autores: Pulizzi, Joe, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York, United States of America : McGraw-Hill Education 2016.
Edición:1 Edition
Materias:
BUSINESS & ECONOMICS / Marketing / General.
Social media > Computer network resources.
Customer relations > Management.
Target marketing.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630082606719
Tabla de Contenidos:
  • Starting the journey
  • The sweet spot
  • The content tilt
  • Building the base
  • Harvesting audience
  • Diversification
  • Monetization
  • Next-level Content Inc.

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