Influence how to raise your profile, manage your reputation and get noticed
Stand out in a sea of "average" and start achieving your goals Success is not only a matter of what you know and who you know, it's also a matter of who knows you; by becoming a trusted contact and a source of answers, your influence expands – and so do your opportunities. This book w...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Chichester, England :
Wiley
2017.
|
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630075606719 |
Tabla de Contenidos:
- Cover
- Title Page
- Copyright
- Contents
- Acknowledgements
- Introduction
- Why Read This Book?
- So Why Me?
- Making the Most of This Book
- Chapter 1: What Is Influence?
- Influence in a Changing World
- The times, they are a changin'
- Setting Objectives for Influence
- Ask yourself
- Specific
- Measurable
- Agreed upon
- Realistic
- Time-based
- The Principles of Influence
- Chapter 2: P Is for People - Who do you know and, more importantly, who knows you?
- Your Network
- The Law of Reciprocity
- Proactive connecting - becoming the hub
- Becoming a Connector
- Know your network
- Credibility by Association
- Being known by the company you keep
- There is a BUT!!!
- Identifying and Approaching Influencers
- Rule One: Don't ask for anything
- Rule Two: Add value to them
- Rule Three: Communicate on their level
- Rule Four: Have social proof
- Rule Five: Introductions increase odds
- Rule Six: The magic of mentors
- Rule Seven: Don't bullshit
- Getting noticed by influential people
- The Power of Partnerships
- Creating Advocacy
- Advocacy earned will always be far more valuable than advocacy bought
- Focus on your relationships
- Go above and beyond
- Enable your advocates
- Measure and reward
- Become a Student of People - Start with You
- Chapter 3: I Is for Image
- Dress to Impress
- Colours That Influence
- Reputation Matters
- Your Image Online
- Front page of Google or nothing
- Controlling the narrative
- The Importance of Social Proof
- 1. Expert social proof
- 2. Celebrity social proof
- 3. User social proof
- 4. 'Wisdom of the crowds' social proof
- 5. 'Wisdom of your friends' social proof
- Chapter 4: C Is for Communication
- Effective Communication Starts with Good Intuition
- It's Not What You Say It's How You Say It
- Show genuine interest
- Listen well
- Be social.
- Be mindful of your body language
- Three quick things to avoid
- Using our voices - voice tone
- Actually, It's Also What You Say . . . And What You Do!
- Share your vision and develop accountability
- Avoid criticising
- Be interested and interesting
- Story telling
- Build people up
- Express your values
- Manners Maketh Man
- Empathy and sincerity
- The art of diplomacy
- Words That Influence
- Use the language of your audience
- Use precise words
- Use sensory words
- Use positive words
- What's in a name?
- It's all about you
- Imagine
- Because
- 'Now', 'quickly', 'immediately', 'fast' and 'instantly': time-critical words
- Please and thank you
- 'In charge', 'ownership', 'risk free', 'guarantee' and 'no obligation': control words
- 'Free'
- 'New'
- 'Aware', 'realise' and 'experience'
- Chapter 5: K Is for Knowledge
- Demonstrating Expertise
- Let's Start with Publishing
- Blogging
- Which platform?
- Find your niche
- Build your ability to drive traffic
- Give value to your readers
- What attracts readers in the first place?
- Thought Leadership Websites
- Write for a publication or magazine
- Now the how
- Write a book
- Your publishing options
- Influence by Public Speaking
- Benefits of Speaking
- Building Your Presentation
- While delivering your talk
- Finding Opportunities to Speak
- Using PR to Grow Your Influence
- Chapter 6: Y Is for You - The Qualities of Influencers
- Effective Influencers Are Authentic
- Effective Influencers Think About the Future
- Effective Influencers Leverage Technology
- Effective Influencers Are Courageous
- Effective Influencers Are Great Communicators
- Effective Influencers Have Integrity
- Effective Influencers Show Humility
- Effective Influencers Are Focused
- Effective Influencers Are Prepared
- Effective Influencers Are Confident.
- Effective Influencers Are Inspirational
- Effective Influencers Are Passionate
- Effective Influencers Are Resilient
- Effective Influencers Are Connected
- Effective Influencers Are Decisive
- Effective Influencers Adapt
- Effective Influencers Are Charismatic
- Effective Influencers Are Generous
- Effective Influencers Have Good Intuition
- Effective Influencers Are Persistent
- Effective Influencers Are Disciplined
- Effective Influencers Are Accountable
- Effective Influencers Are Visionaries
- Effective Influencers Are Positive
- Effective Influencers Are Great with Other People
- Effective Influencers Are Open Minded
- Effective Influencers Reciprocate
- Effective Influencers Understand Everything in This Book
- Index
- EULA.
