CRM
Save time, save money, and grow your business with more effective CRM CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
For dummies
2017.
|
| Edición: | 1st edition |
| Colección: | For dummies
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630072906719 |
Tabla de Contenidos:
- Part 1: Laying the CRM foundation
- Embarking on your journey to complete CRM
- Gearing up internally for CRM
- Choosing the best software
- Part 2: Setting up yourself for success
- Organizing your CRM through segments and personas
- Creating story arcs and buyer journeys with CRM
- Defining process and your data model
- Part 3: Implementing your CRM
- Setting up your CRM elements
- Capturing leads to build your CRM database
- Capturing leads with other methods
- Communicating effectively with email
- Joining the marketing automation revolution
- Managing your knowledge base in your CRM
- Managing projects with your CRM
- Managing events with your CRM
- Part 4: Analytics and improvement
- Measuring business performance with CRM
- Gathering feedback and supporting customers
- Using analytcis the right way
- Part 5: The part of tens
- Ten top-notch software review websites
- Ten common CRM mistakes.
