The customer-driven playbook : converting customer feedback into successful products

The customer-driven playbook converting customer feedback into successful products

Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That’s where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help...

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Detalles Bibliográficos
Otros Autores: Lowdermilk, Travis, author (author), Rich, Jessica, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: Beijing, [China] : O'Reilly 2017.
Edición:First edition
Materias:
New products.
Customer relations.
Production management.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630071206719
Tabla de Contenidos:
  • The foundation. The hypothesis progression framework and the customer-driven cadence
  • Formulating
  • Experimenting
  • Sensemaking
  • The customer
  • The problem
  • The concept
  • The feature
  • Using the playbooks
  • The playbooks. The customer playbook
  • The problem playbook
  • The concept playbook
  • The feature playbook.

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