Cita APA (7a ed.)

Lowdermilk, T., & Rich, J. (2017). The customer-driven playbook: Converting customer feedback into successful products (First edition.). O'Reilly.

Cita Chicago Style (17a ed.)

Lowdermilk, Travis, y Jessica Rich. The Customer-driven Playbook: Converting Customer Feedback into Successful Products. First edition. Beijing, [China]: O'Reilly, 2017.

Cita MLA (9a ed.)

Lowdermilk, Travis, y Jessica Rich. The Customer-driven Playbook: Converting Customer Feedback into Successful Products. First edition. O'Reilly, 2017.