Designing with data : improving the user experience with A/B testing

Designing with data improving the user experience with A/B testing

On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deepe...

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Detalles Bibliográficos
Otros Autores: King, Rochelle, author (author), Churchill, Elizabeth F., author, Tan, Caitlin, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: Sebastopol, California : O'Reilly 2017.
Edición:First edition
Materias:
User-centered system design > Research.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630062806719
Tabla de Contenidos:
  • Introducing a data mindset
  • The ABCs of using data
  • A framework for experimentation
  • The definition phase (how to frame your experiments)
  • The execution phase (how to put your experiments into action)
  • The analysis phase (getting answers from your experiments)
  • Creating the right environment for data-aware design
  • Conclusion. Ethical considerations ; Last words.

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