Cita APA (7a ed.)

King, R., Churchill, E. F., & Tan, C. (2017). Designing with data: Improving the user experience with A/B testing (First edition.). O'Reilly.

Cita Chicago Style (17a ed.)

King, Rochelle, Elizabeth F. Churchill, y Caitlin Tan. Designing with Data: Improving the User Experience with A/B Testing. First edition. Sebastopol, California: O'Reilly, 2017.

Cita MLA (9a ed.)

King, Rochelle, et al. Designing with Data: Improving the User Experience with A/B Testing. First edition. O'Reilly, 2017.