Improving the user experience through practical data analytics : gain meaningful insight and increase your bottom line

Improving the user experience through practical data analytics gain meaningful insight and increase your bottom line

Improving the User Experience through Practical Data Analytics is your must-have resource for making UX design decisions based on data, rather than hunches. Authors Fritz and Berger help the UX professional recognize and understand the enormous potential of the ever-increasing user data that is ofte...

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Detalles Bibliográficos
Otros Autores: Fritz, Mike, author (author), Berger, Paul D., author
Formato: Libro electrónico
Idioma:Inglés
Publicado: Waltham, Massachusetts : Morgan Kaufmann 2015.
Edición:1st edition
Materias:
Data mining.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630014806719
Tabla de Contenidos:
  • ""Front Cover""; ""Advance Praise for Improving the User Experience through Practical Data Analytics""; ""Improving the User Experience through Practical Data Analytics""; ""Copyright""; ""Dedication""; ""Contents""; ""Preface""; ""WHY WE WROTE THE BOOK""; ""HOW THIS BOOK IS SPECIAL""; ""THE SOFTWARE WE USE""; ""WHAT YOU NEED TO ALREADY KNOW""; ""ORGANIZATION AND COVERAGE""; ""EXERCISES AND SUPPLEMENTARY MATERIAL""; ""About the Authors""; ""MIKE FRITZ""; ""PAUL D. BERGER""; ""ABOUT THE ILLUSTRATOR: RICK PINCHERA""; ""Acknowledgments""
  • ""Chapter 1 - Introduction to a variety of useful statistical ideas and techniques""""1.1 INTRODUCTION""; ""1.2 THE GREAT NORMAL CURVE IN THE SKY""; ""1.3 CONFIDENCE INTERVALS""; ""1.4 HYPOTHESIS TESTING""; ""1.5 SUMMARY""; ""1.6 ADDENDUM: ACTIVATING “DATA ANALYSISâ€?""; ""REFERENCES""; ""Chapter 2 - Comparing two designs (or anything else!) using independent sample T-tests""; ""2.1 INTRODUCTION""; ""2.2 CASE STUDY: COMPARING DESIGNS AT MADEMOISELLE LA LA""; ""2.3 COMPARING TWO MEANS""; ""2.4 INDEPENDENT SAMPLES""; ""2.5 MADEMOISELLE LA LA REDUX""
  • ""2.6 BUT WHAT IF WE CONCLUDE THAT THE MEANS ARENâ€?T DIFFERENT?""""2.7 FINAL OUTCOME AT MADEMOISELLE LA LA""; ""2.8 ADDENDUM: CONFIDENCE INTERVALS""; ""2.9 SUMMARY""; ""2.10 EXERCISE""; ""REFERENCE""; ""Chapter 3 - Comparing two designs (or anything else!) using paired sample T-tests""; ""3.1 INTRODUCTION""; ""3.2 VIGNETTE: HOW FAST CAN YOU POST A JOB AT BEHEMOTH.COM?""; ""3.3 INTRODUCTION TO PAIRED SAMPLES""; ""3.4 EXAMPLE OF PAIRED (TWO-SAMPLE) T-TEST""; ""3.5 BEHEMOTH.COM REVISITED""; ""3.6 ADDENDUM: A MINI-DISCUSSION WHY THE INDEPENDENT AND PAIRED TESTS NEED TO BE DIFFERENT""
  • ""3.7 SUMMARY""""3.8 EXERCISE""; ""REFERENCES""; ""Chapter 4 - Pass or fail? Binomial-related hypothesis testing and confidence intervals using independent samples""; ""4.1 INTRODUCTION""; ""4.2 CASE STUDY: IS OUR EXPENSIVE NEW SEARCH ENGINE AT BEHEMOTH.COM BETTER THAN WHAT WE ALREADY HAVE?""; ""4.3 HYPOTHESIS TESTING USING THE CHI-SQUARE TEST OF INDEPENDENCE OR FISHERâ€?S EXACT TEST""; ""4.4 MEANWHILE, BACK AT BEHEMOTH.COM""; ""4.5 BINOMIAL CONFIDENCE INTERVALS AND THE ADJUSTED WALD METHOD""; ""4.6 SUMMARY""; ""4.7 ADDENDUM 1: HOW TO RUN THE CHI-SQUARE TEST FOR DIFFERENT SAMPLE SIZES""
  • ""Chapter 6 - Comparing more than two means: one factor ANOVA with independent samples. Multiple comparison testing with the Newman-Keuls test""

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