Handbook of media economics Volume 1A Volume 1A /
Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. The book...
| Otros Autores: | , , , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Amsterdam :
Elsevier
[2016]
|
| Edición: | 1st edition |
| Colección: | Handbooks in economics.
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630009706719 |
Tabla de Contenidos:
- Front Cover; Handbook of Media Economics; Copyright; Introduction to the Series; Contents; Introduction; Contributors; Acknowledgment; Dedication; Part I: Media Market Structure and Performance; Chapter 1: Preference Externalities in Media Markets; 1.1. Introduction; 1.2. Fixed Costs and Heterogeneous Preferences; 1.2.1. Fixed Costs; 1.2.2. Preference Heterogeneity; 1.2.3. Willingness to Consume Second-Choice Products; 1.2.4. Advertiser Finance; 1.2.5. Change in Costs over Time; 1.3. Theory; 1.3.1. Classic Models
- 1.3.1.1. Preference Externalities with Spectrum Constraints: Steiner and Beebe Models1.3.1.2. The Tyranny of the Yuppies; 1.3.1.3. Lowest Common Denominator; 1.3.2. Spatial Models; 1.3.2.1. Negative Preference Externalities Under Monopoly; 1.3.2.2. Preference Externalities Under Duopoly; 1.3.3. Market Size and Equilibrium Media Diversity; 1.3.4. Optimum Media Diversity; 1.3.5. Cross-Group Externalities; 1.3.6. Variety; 1.3.7. Multiple Stations; 1.4. Empirical Results: Facts Relevant to Predictions from Theory; 1.4.1. The Own-Group Preference Externality; 1.4.1.1. Market Size and Entry
- 1.4.1.2. Market Size and Variety1.4.1.3. Market Size and Quality; 1.4.1.4. Market Size and Consumption; 1.4.2. Preference Externalities with Multiple Consumer Types; 1.4.2.1. Preference Externalities in Markets with Few Products; 1.4.2.2. Preference Externalities with Heterogeneous Consumers in Markets with Many Products; 1.4.3. Efficient Entry and Preference Externalities; 1.5. Technological Change, Fixed Costs, and Preference Externalities; Acknowledgments; References; Chapter 2: The Advertising-Financed Business Model in Two-Sided Media Markets; 2.1. Introduction; 2.2. Cast of Characters
- 2.2.1. Consumers2.2.2. Advertisers; 2.2.3. Media Platforms; 2.2.4. Other Players; 2.3. Equilibrium Analysis of Single-Homing Viewers/Readers/Listeners/Surfers; 2.3.1. The Ad Revenue/Subscription Revenue Balance; 2.3.2. Representative Consumer Models; 2.3.3. Competitive Bottlenecks; 2.3.4. See-Saw Effects in Media Markets; 2.3.5. Heterogeneous Ad-Nuisance Costs, Price Discrimination, and TiVo; 2.3.6. Market Failures in Advertising Finance; 2.3.7. Alternative Equilibrium Concepts: Price Versus Quantity; 2.3.8. Consumer Information; 2.3.9. Nonlinear Tariffs and Insulated Equilibrium
- 2.4. Multi-Homing Viewers/Readers2.4.1. MHCs and Incremental Pricing of Ads; 2.4.1.1. Endogenous Viewer Choices; 2.4.2. MHC Demand with Observed Ad Levels; 2.4.3. MHCs and Heterogeneous Advertisers; 2.4.4. Information Congestion and MHCs; 2.4.5. Take-Aways and Ways Forward; 2.5. Equilibrium Genre Choices; 2.5.1. Free-Entry Analysis; 2.6. Further Directions; Acknowledgments; References; chapter 3: Empirical Modeling for Economics of the Media: Consumer and Advertiser Demand, Firm Supply and Firm Entry Model ...; 3.1. Introduction; 3.2. Audience Demand; 3.2.1. Introduction
- 3.2.2. Classic Discrete Choice with Observed and Unobserved Product Characteristics
