Cita APA (7a ed.)

Keiningham, T. L., & Keiningham, T. L. (2015). The wallet allocation rule: Winning the battle for share (1st edition.). Wiley.

Cita Chicago Style (17a ed.)

Keiningham, Timothy L., y Timothy L. Keiningham. The Wallet Allocation Rule: Winning the Battle for Share. 1st edition. Hoboken, New Jersey: Wiley, 2015.

Cita MLA (9a ed.)

Keiningham, Timothy L., y Timothy L. Keiningham. The Wallet Allocation Rule: Winning the Battle for Share. 1st edition. Wiley, 2015.