Road to power how GM's Mary Barra shattered the glass ceiling
"Follow a pioneer's journey from factory floor to CEORoad to Power is the story of how Mary Barra drove herself to the pinnacle of a company that steers the nation's wealth. Beginning as a rare female electrical engineer and daughter of a General Motors die maker, Barra spent more tha...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley
2015.
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| Edición: | 1st edition |
| Colección: | Bloomberg
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630002106719 |
Tabla de Contenidos:
- Road to Power; Contents; Preface; Notes; Acknowledgments; Introduction: Dodges La Femme: Women and Cars; Notes; 1 The Firebird: A Childhood Dream; Notes; 2 The Red Chevette: Driving Lessons; Notes; 3 The Fiero: Trial by Fire; Notes; 4 Chevy Blazer: Groundbreaking Laws; Notes; 5 Chevy Malibu: Expanding Vistas; 6 Buick Skylark: A View from the Top; Notes; 7 Oldsmobile Intrigue: Hearts and Minds; Notes; 8 Buick LeSabre: Fixing Hamtramck; Notes; 9 Chevy Avalanche: The Road to Ruin; Notes; 10 The Volt: Shocked into Action; Notes; 11 Chevy Cruze: "No More Crappy Cars"; Notes
- 12 Chevy Cobalt: End of the HoneymoonNotes; 13 Cadillac Escalade: Climbing Back; Notes; 14 Buick Encore: Finding the Next Mary Barra; Notes; Afterword; Note; Appendix: Barra Biography; Bibliography; About the Author; Index; Supplemental Images; EULA
