Surveying fundamentals for business analysts
Surveying can prove to be an excellent way to elicit requirements. This title gives you the basic knowledge you need to develop and execute efficient and effective surveys. It provides descriptions of the different types of surveys and valuable guidance on how to choose the right survey for the task...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Vienna, Virginia :
Management Concepts
2009.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629997406719 |
Tabla de Contenidos:
- Title Page; Copyright; About the Author; Contents; Foreword; Preface; Introduction: Why Surveys?; Types of Surveys; Surveys and Structured Interviews; The Survey Process; Chapter 1: Defining the Objective; Setting Objectives; Determining the Variables and Variations; Chapter 2: Identifying the Group; Stakeholders; The Participants; Selecting Potential Participants; Chapter 3: Writing Questions; Writing Effective Survey Questions; Types of Questions; Open-Ended Questions; Argument Open-Ended Questions; Single-Response Open-Ended Questions; Closed-Ended Questions; Dichotomous Items
- Multiple-Response ItemsInterval Scales; Ranking-Order Scales; Rating Scales; Checklist for Writing Good Questions; Good Habits for Writing Questions; Chapter 4: Ordering and Laying Out the Survey; Appearance; The Length of the Survey; The Order of the Questions; Combining Questions; Chapter 5: Piloting the Survey; The Pilot; Selecting the Pilot Participants; The Cover Letter for the Pilot; Analyzing the Pilot Results; Chapter 6: Sending Out the Survey and Following Up with Participants; The Importance of the Cover Letter; Sending Out the Survey; Following Up with Participants; Response Rates
- Chapter 7: Analyzing and Interpreting the ResultsAnalyzing Data from Open-Ended Questions; Analyzing Data from Closed-Ended Questions; Frequency Distribution; Mean; Median; Mode; Range; Chapter 8: Reporting on the Results; Possible Audiences for Survey Results; The Written Report; The Presentation; Formatting the Results; Lists; Pie Charts; Bar Charts and Line Charts; Tables; Appendix A: Checklist for Writing Good Questions; Appendix B: Survey Process Template; Appendix C: Question-Writing Template; Appendix D: Case Study; Defining the Objectives; Identifying the Stakeholders
- Identifying and Selecting Potential ParticipantsWriting the Survey Questions; Demographic Questions; Questions Related to the First Objective; Questions Related to the Second Objective; Organizing the Survey; The Pilot; Sending Out the Survey; Results: Demographics; Results: The First Objective; Results: The Second Objective; Conclusions; Glossary; Bibliography; Index
