The Handbook of International Advertising Research
This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook's comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and age...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Wiley
2014.
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| Edición: | 1st edition |
| Colección: | Handbooks in Communication and Media
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629996606719 |
