Marketing to millennials for dummies
Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case...
| Formato: | Libro electrónico |
|---|---|
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J.:
John Wiley & Sons
c2017.
Indianapolis, [Indiana] : 2017. |
| Edición: | 1st edition |
| Colección: | --For dummies.
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629972706719 |
Tabla de Contenidos:
- Getting started with marketing to Millennials
- Creating your Millennial marketing strategy
- Analyzing Millennial-specific engagement opportunities
- Part of tens.
