Branding for the public sector : how to develop successful brands in the sector where image is power

Branding for the public sector : how to develop successful brands in the sector where image is power

How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand...

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Detalles Bibliográficos
Otros Autores: Temporal, Paul Author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Chichester West Sussex Wiley 2014
Edición:1st edition
Materias:
Government marketing
Government publicity
Public relations and politics
Branding (Marketing)
Government - General
Law, Politics & Government
Political Institutions & Public Administration - General
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629959506719

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