Analytics and dynamic customer strategy : big profits from big data
Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navig...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken N J
Wiley
2014
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629950006719 |
