APA (7th ed.) Citation

Tanner, J. F. A. (2014). Analytics and dynamic customer strategy: Big profits from big data (1st edition.). Wiley.

Chicago Style (17th ed.) Citation

Tanner, John F Author. Analytics and Dynamic Customer Strategy: Big Profits from Big Data. 1st edition. Hoboken N J: Wiley, 2014.

MLA (9th ed.) Citation

Tanner, John F Author. Analytics and Dynamic Customer Strategy: Big Profits from Big Data. 1st edition. Wiley, 2014.