LEAN-DRIVEN INNOVATION powering product development at the goodyear tire & rubber company
In 2005, Goodyear‘s research and development (RandD) engine was not performing up to its full potential. The RandD organization developed high-quality tires, but the projects were not always successful. Goodyear embarked on a major initiative to transform its innovation creation processes by learnin...
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| Format: | eBook |
| Language: | Inglés |
| Published: |
[Place of publication not identified]
CRC Press
2017.
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| Edition: | 1st edition |
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629944306719 |
| Summary: | In 2005, Goodyear‘s research and development (RandD) engine was not performing up to its full potential. The RandD organization developed high-quality tires, but the projects were not always successful. Goodyear embarked on a major initiative to transform its innovation creation processes by learning, understanding, and applying lean product develo |
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| Item Description: | "A Productivity Press Book." |
| Physical Description: | 1 online resource (476 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780429256943 9781482259698 9781482259681 |
