The software paradox the rise and fall of the commercial software market
Software is more important than ever today and yet its commercial value is steadily declining. Microsoft, for instance, has seen its gross margins decrease for a decade, while startups and corporations alike are distributing free software that would have been worth millions a few years ago. Welcome...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Sebastopol, California :
O'Reilly
2015.
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| Edición: | First edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629941206719 |
Tabla de Contenidos:
- What is the software paradox?
- The evidence?. The four generations of software valuation
- How did this happen?. Introduction ; The challenge of competing with free ; The challenge of competing with available ; The challenge of competing with your customer ; The challenge of developer empowerment
- The software paradox at work. Adobe ; Amazon ; Apple ; Atlassian ; IBM ; Nest ; Oracle ; Salesforce ; VMware/Pivotal
- What to do. The software paradox and your business ; Alternative models to explore
- Final thoughts.
