Starting a business all-in-one for dummies
All the practical advice you need for starting a business Starting a business? Don't sweat it! Reflecting today's unique opportunities and challenges, Starting a Business All-In-One For Dummies is packed with everything you need to manage your personal and business risks and successfully...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Wiley
2015.
Hoboken, NJ : [2015] |
| Edición: | 1st edition |
| Colección: | --For dummies.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629933406719 |
Tabla de Contenidos:
- Cover; Title Page; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond the Book; Where to Go from Here; Book I: From Idea to Reality; Chapter 1: Your Business in Context; An Overview of Feasibility Analysis; Understanding Your Industry; Researching an Industry; Defining Your Market Niche; Zeroing-in on a Brand New Product; Chapter 2: Refining and Defining Your Business Idea; Recognizing the Power of a Good Idea; Brainstorming New Business Ideas; Identifying Business Opportunities; Doing Your First Reality Check
- Chapter 3: Creating a Business ModelEvolution of Business Models; Business Models Are a Hot Topic; Who Needs a Business Model?; Common Aspects of All Business Models; Business Models in Their Simplest Form; Examples of Business Models; Finding Success with a Business Model; Chapter 4: Finding Your Target Market; Gauging the Target Market; Determining Industry Attractiveness; Looking for Niche Attractiveness; Checking Out Customer Attractiveness; Finding Your Place on the Industry Value Chain; Chapter 5: Considering a Franchise; So What Is a Franchise, Anyway?
- What's the Deal with Brands in Franchising?The Two Types of Franchises; The Roles and Goals of Franchisors and Franchisees; Franchise Relationships; Pros and Cons of Franchising; Book II: Planning for Your Business; Chapter 1: Writing a Business Plan; Selling Yourself on the Importance of Planning; The Anatomy of a Business Plan; Understanding Your Starting Position; Setting Out Your Planning Objectives; Identifying Target Audiences and Key Messages; Establishing Your Plan's Time Frame; Preparing for the Real World; Chapter 2: Finding the Funding; Starting with a Plan
- Tapping Friends, Family, and LoversFinding an Angel; Daring to Use Venture Capital; Selling Stock to the Public: An IPO; Finding Other Ways to Finance Growth; Guarding Your Interests; Chapter 3: Setting Your Franchise's Wheels in Motion; Surveying Your Options for Locale; Setting Up Shop: Finding Your Franchise's Habitat; Avoiding Encroachment; Securing Your Space After Finding Your Piece of Heaven; Getting the Goods: Merchandise and Supplies; Receiving Merchandise; Maintaining Inventory; Getting Good Training Before and After You Open Your Franchise; Chapter 4: Starting a Home-Based Business
- Looking at the Basics of Home-Based BusinessExamining the Good News and the Bad; Taking the Home-Based Business Quiz; Starting Something from Scratch; Transitioning into Your Home-Based Business; Chapter 5: Creating a Website for Your Business; Feng Shui-ing Your Website; Nip and Tuck: Establishing a Visual Identity; Inviting Comments from Customers; Moving from Website to Web Presence; Creating Content That Attracts Customers; Chapter 6: Starting with the Right Legal Structure; Deciding on the Best Legal Form for Your Business; Going It Alone: The Sole Proprietorship
- Choosing a Partner: The Partnership
