Millennials with kids marketing to this powerful and surprisingly different generation of parents
While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they m...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York, New York :
American Management Association
2015.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629928306719 |
Tabla de Contenidos:
- Cover; Title; Contents; Foreword; Acknowledgments; CHAPTER 1 Who Are They Now?; Getting Older and Wiser; American Pragmatism Remix-Millennial Style; The Five Orbits of Millennial Parents; So You Want to Market to Millennial Parents?; Chapter 1: Key Takeaways; CHAPTER 2 Welcome to the Ization Nation; Personalization; Democratization; Casualization; Chapter 2: Key Takeaways; CHAPTER 3 Fifty Shades of Your Brand; Creating Brand Passion; Consumers Are the Competition; Storyliving; Useful Is the New Cool; Chapter 3: Key Takeaways; CHAPTER 4 The Power of Energy; The Path to Purchase
- Center Your EnergyIf You Build the Content, They Will Come; The Content Excellence Landscape; Chapter 4: Key Takeaways; CHAPTER 5 The Middle of the Road Could Be the End; Price Is King, Convenience Is Queen; Monkey in the Middle; Convenience Isn't Always Convenient; Loyal to Loyalty Programs; Chapter 5: Key Takeaways; CHAPTER 6 Spotlight on Millennial Dads; Dad's New Role; Dads Are Snowflakes, Too; Help Dad Be Great; Tag, You're It; Afterword; Notes; Glossary; Index; About the Authors; Free sample chapter from Marketing to Millennials; Copyright
