A practical guide to indie game marketing
Learn how to market for your indie game, even with a small budget and limited resources. For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself. A Practical Guide to Indie Game Marketing provides you with th...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Boca Raton, Fla. :
CRC Press
2015.
|
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629905406719 |
Tabla de Contenidos:
- Cover; Half Title; Title; Copyright; Contents; 1 Introduction; 2 Marketing Fundamentals; 3 Branding; Case Study: Klei Entertainment; 4 Developing Your Marketing Campaign and Calendar; 5 Marketing Vehicles That Can Work Well for Indies; Case Study: Supergiant Games; 6 Developing the Marketing Plan; Case Study: The Binary Mill's Mini Motor Racing; 7 PR; Case Study: Additional PR Examples; 8 Marketing Materials; 9 Audience/Community Development; Case Study: Telltale Games; 10 Post-Launch; Case Study: Flippfly's Race the Sun; 11 What If Something Goes Wrong?!; Appendix One: Glossary
- Appendix Two: Marketing Fundamentals WorksheetAppendix Three: Marketing Plan Outline; Appendix Four: Checklists; Appendix Five: Press Release Worksheet; Index
