Creative Truth
Creative Truth is your playbook for starting, building, and enjoying a profitable design business. Whether you're a solo freelancer working from home or a small group of creative entrepreneurs ready to get to the next level, this is your roadmap to success. You're the CEO, CFO, CTO, Secret...
| Autor Corporativo: | |
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| Otros Autores: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Routledge
2015.
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| Edición: | 1st edition |
| Colección: | Chapman & Hall Book
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629896006719 |
Tabla de Contenidos:
- Cover; Title; Copyright; Contents; About the Author; Why This Book, Why Now?; Acknowledgments; 1. Full Measures: The Creative Business Mindset; Follow Your Passion, Fall Off a Cliff; Business in The Front, Creative in The Back; It's No Longer a Hobby; 2. Rookie of the Year: Pushing the Start Button; You'll Never Be Ready, But Do It Anyway; How to Start; When to Start; Who You Need (Your Services Army); Where to Start (Finding a Home); The Truth About Starting; What You Actually Need-The Minimal Starter List; 3. The Hunt: Sales, Marketing, and Getting Client Work; Getting Clients
- Two Sides of MarketingBuilding the Machine; How to Sell Creative Services; Your Online Presence; The Geometry of Business: Targeted Vertical and Horizontal Marketing; Quick Marketing Tips; 4. Basic Rocket Science: Pricing Your Work; Building a Pricing Strategy; Finding Your Shop Rate and Knowing What You Need; Raising Your Rates; Pricing Model 1: Hourly Billing; Pricing Model 2: Project-based and Flat-fee Pricing; Pricing Model 3: Value-based Pricing; Pricing Model 4: Retainer Pricing; Pricing Model 5: Package Pricing; Pricing Model 6: Performance-based Pricing
- Pricing Model 7: Equity PricingAdditional Pricing Factors; 5. Home Economics: Getting Paid-Contracts, Operations, and Billing; Proposals; Contracts; Working For Free; Documents; A Very Short List of Very Important Documents; Getting Paid-Invoicing, Billing, and Collections; Cash Flow; 6. A Very Delicate Matter: Managing Client Expectations; Setting Client Expectations; Communications and Project Management; Client Revisions and Scope Creep; Copyright and Intellectual Property; Long-term Client Relationships; When Things Go South; 7. Done is Better Than Perfect: Doing the Work
- Deadlines-Just Ship ItImpostor Syndrome; Procrastination; Scheduling and Time Management; Delegation; Side Projects; 8. The Art of Discourse: Community, Collaboration, and Showering Regularly; Avoid Isolation; Build Relationships; Build an Audience; Build Bridges; Build Collaborations; 9. No Time Like the Future: Growing Your Creative Business; Freelancers vs. Employees; Hiring Help; Scaling; Partnerships and Mergers; Office Space; Failure is An Option; 10. Taking a Break from All Your Worries: This Creative Life; Mind; Body; Stop Being Busy; Burnout; Embrace the Ups and Downs
- About That CourageGo and Grow; Index
