The 12 powers of a marketing leader : how to succeed by building customer and company value

The 12 powers of a marketing leader how to succeed by building customer and company value

WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader , by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever...

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Detalles Bibliográficos
Otros Autores: Barta, Thomas, author (author), Barwise, Patrick, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : McGraw-Hill Education [2017]
Edición:1st edition
Materias:
Marketing.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629894106719
Tabla de Contenidos:
  • Tackle only big issues
  • Deliver returns, no matter what
  • Work only with the best
  • Hit the head and the heart
  • Walk the halls
  • You go first
  • Get the mix right
  • Cover them in trust
  • Let the outcomes speak
  • Fall in love with your world
  • Know how you inspire
  • Aim higher.

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